Client
Duration
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Social Media
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Influencer Marketing
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Brand Repositioning
From invisible to authoritative
A full-scale social media and influencer strategy that repositioned Acer Electric Vehicles from a preachy EV brand into a trusted, performance-driven name across 17 Indian cities — generating 33.3M+ reach and 629K+ link clicks.
About the project
Acer Electric Vehicles had the legacy of a globally trusted name — but their social media presence didn't reflect it. The content was ideological, preachy, and failing to drive real audience connection in a fast-growing, competitive EV market.
We diagnosed the core problem: Acer EV was talking about sustainability when their audience wanted to know about performance, reliability, and trust. The entire content strategy was rebuilt around utility and aspiration — shifting tone from brand monologue to community conversation. A structured content calendar replaced ad-hoc posting, and a multi-city influencer programme was designed to drive local credibility at scale. The result was a brand that didn't just exist on Instagram — it commanded attention, drove clicks, and built regional trust simultaneously across Tier-1 and Tier-2 markets.
Challanges
The brand had strong legacy equity but zero digital authority. Generic content, no influencer presence, and no connection between social media activity and actual business outcomes.
Acer Electric's social channels were active but ineffective. Posts focused on ideology over product, tone was overly formal, and there was no coherent content identity. In a category where trust is the primary purchase driver — especially for first-time EV buyers — the brand was failing to build conviction. Influencer marketing was absent, and the content wasn't differentiated from competitors. The challenge was not just creative but strategic: how do you take a globally recognised name and make it feel locally relevant and trustworthy in 10 different Indian cities simultaneously?
Summary
33.3M reach. 629K link clicks. +341.9% YoY reach growth. 10 cities. 15 influencers. One unified brand voice.
The repositioned content strategy drove a 341.9% year-on-year increase in organic reach on Instagram alone. A 10-city, 15-influencer regional campaign covering Vizag, Ahmedabad, Vijayawada, Dehradun, Jaipur, Kolhapur, Pune, Sambhajinagar, Warangal, and Nagole generated 854.7K views with localised, city-specific content. Link clicks crossed 629K, and the brand moved from being a passive social presence to an active, trusted voice in the Indian EV conversation. Acer Electric no longer just competed in the market — it began to lead the narrative.
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